About the project
About the project
Client
Client
Client
Liquor store "Wine&Spirits"
Liquor store "Wine&Spirits"
Liquor store "Wine&Spirits"
Category
Category
Category
E-com website
E-com website
E-com website
Tasks
Tasks
Tasks
UX Research | Branding | Design
UX Research | Branding | Design
UX Research | Branding | Design
Survey findings
Survey findings
Survey findings
Personalised wine recommendations can potentially boost conversion rates. Streamlining the checkout process could decrease cart abandonment. Adding community-driven features, such as wine tasting notes, wine school, user reviews, and pairing suggestions, may increase time spent on the site and overall engagement.
These data-driven insights will guide the design process, allowing to create a user-centric wine e-commerce platform that not only meets but exceeds customer expectations, ultimately leading to a more successful and engaging shopping experience.
Personalised wine recommendations can potentially boost conversion rates. Streamlining the checkout process could decrease cart abandonment. Adding community-driven features, such as wine tasting notes, wine school, user reviews, and pairing suggestions, may increase time spent on the site and overall engagement.
These data-driven insights will guide the design process, allowing to create a user-centric wine e-commerce platform that not only meets but exceeds customer expectations, ultimately leading to a more successful and engaging shopping experience.
Personalised wine recommendations can potentially boost conversion rates. Streamlining the checkout process could decrease cart abandonment. Adding community-driven features, such as wine tasting notes, wine school, user reviews, and pairing suggestions, may increase time spent on the site and overall engagement.
These data-driven insights will guide the design process, allowing to create a user-centric wine e-commerce platform that not only meets but exceeds customer expectations, ultimately leading to a more successful and engaging shopping experience.
Task
Task
Task
Increase user’s knowledge about wine and the selection of dishes for it. Increase sales of less popular alcoholic beverages.
Due to legislation, alcohol can't be delivered to homes, so it is necessary to develop a basket design with the possibility of self-pickup, preserving the delivery address information and the ability to enter a delivery promo-code.
Increase user’s knowledge about wine and the selection of dishes for it. Increase sales of less popular alcoholic beverages.
Solution
Solution
Solution
A product card has a section about characteristics. This section helps users learn more about wine and if they like one wine they will be able to find similar wines. In this section users can also see what dishes are most suitable and read feedback from the samelie.Ability for customers to leave reviews and ratings of the wines they purchased. Wine selection can be highly subjective, which is why users could not only rate the wine but also describe flavors and characteristics. This helped other customers make more informed decisions based on real user experiences.
The design of the shopping cart has been developed in accordance with the requirements, and additional sales options have been integrated. Product availability now depends on the selected store in the catalog or during the ordering process. If a product is unavailable, a replacement with similar items is offered.
A product card has a section about characteristics. This section helps users learn more about wine and if they like one wine they will be able to find similar wines. In this section users can also see what dishes are most suitable and read feedback from the samelie.Ability for customers to leave reviews and ratings of the wines they purchased. Wine selection can be highly subjective, which is why users could not only rate the wine but also describe flavors and characteristics. This helped other customers make more informed decisions based on real user experiences.
Task
Due to legislation, alcohol can't be delivered to homes, so it is necessary to develop a basket design with the possibility of self-pickup, preserving the delivery address information and the ability to enter a delivery promo-code.
Solution
The design of the shopping cart has been developed in accordance with the requirements, and additional sales options have been integrated. Product availability now depends on the selected store in the catalog or during the ordering process. If a product is unavailable, a replacement with similar items is offered.
Task
Increase user’s knowledge about wine and other alcohol drinks through news and sommelier courses
Solution
A design has been developed for selling sommelier courses. Various types of courses are available with the ability to add and hide existing ones. Information about course teachers and student reviews are displayed, which increases user trust and engagement.
Task
Increase user’s knowledge about wine and the selection of dishes for it. Increase sales of less popular alcoholic beverages.
Solution
A product card has a section about characteristics. This section helps users learn more about wine and if they like one wine they will be able to find similar wines. In this section users can also see what dishes are most suitable and read feedback from the samelie.Ability for customers to leave reviews and ratings of the wines they purchased. Wine selection can be highly subjective, which is why users could not only rate the wine but also describe flavors and characteristics. This helped other customers make more informed decisions based on real user experiences.
Task
Due to legislation, alcohol can't be delivered to homes, so it is necessary to develop a basket design with the possibility of self-pickup, preserving the delivery address information and the ability to enter a delivery promo-code.
Solution
The design of the shopping cart has been developed in accordance with the requirements, and additional sales options have been integrated. Product availability now depends on the selected store in the catalog or during the ordering process. If a product is unavailable, a replacement with similar items is offered.
Solution
In the profile, the user can add to the completed order or repeat it, which speeds up the ordering process and increases customer loyalty.
Solution
In the profile, the user can add to the completed order or repeat it, which speeds up the ordering process and increases customer loyalty.
Task
Increase user’s knowledge about wine and other alcohol drinks through news and sommelier courses
Solution
A design has been developed for selling sommelier courses. Various types of courses are available with the ability to add and hide existing ones. Information about course teachers and student reviews are displayed, which increases user trust and engagement.
Task
Increase user’s knowledge about wine and other alcohol drinks through news and sommelier courses
Solution
A design has been developed for selling sommelier courses. Various types of courses are available with the ability to add and hide existing ones. Information about course teachers and student reviews are displayed, which increases user trust and engagement.
Solution
In the profile, the user can add to the completed order or repeat it, which speeds up the ordering process and increases customer loyalty.
Solution
The news section has a filter by tags, which speeds up the search for an interesting topic. The news can be shared via social networks or a link, which will increase the number of visitors to the site.
Solution
The news section has a filter by tags, which speeds up the search for an interesting topic. The news can be shared via social networks or a link, which will increase the number of visitors to the site.
Result
In design I aimed for a clean and sophisticated aesthetic that reflected the premium nature of the company's products. The main color was bordo, which reflects the main concept of the company. Individual illustrations for brands were created. A unique loader was animated for the project and became a special design feature for the website. Overall, this project was a great opportunity to blend creative design with practical functionality, making the online shopping experience not just convenient but also enjoyable for users.
Solution
The news section has a filter by tags, which speeds up the search for an interesting topic. The news can be shared via social networks or a link, which will increase the number of visitors to the site.
Result
In design I aimed for a clean and sophisticated aesthetic that reflected the premium nature of the company's products. The main color was bordo, which reflects the main concept of the company. Individual illustrations for brands were created. A unique loader was animated for the project and became a special design feature for the website. Overall, this project was a great opportunity to blend creative design with practical functionality, making the online shopping experience not just convenient but also enjoyable for users.
Result
In design I aimed for a clean and sophisticated aesthetic that reflected the premium nature of the company's products. The main color was bordo, which reflects the main concept of the company. Individual illustrations for brands were created. A unique loader was animated for the project and became a special design feature for the website. Overall, this project was a great opportunity to blend creative design with practical functionality, making the online shopping experience not just convenient but also enjoyable for users.
See My Other Projects
See My Other Projects
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See My Other Projects
See My Other Projects
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See My Other Projects
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You can contact at any convenient time and know more about me and my experience using the links below
Nastassia Yatskevich
2024
You can contact at any convenient time and know more about me and my experience using the links below
Nastassia Yatskevich
2024
Nastassia Yatskevich
2024
You can contact at any convenient time and know more about me and my experience using the links below